European Window Campaign
Design and deliver the seasonal campaigns ‘Get your edge back’ and ‘Low impact Laundry’ in three tiers of retail window displays and in-store concepts across Europe.
What we did
Point of Sale
Capturing current and relevant brand equity pieces, we evolved the urban materials and hand drawn graphic communication to design a window campaign that delivered brand personality and key promotional messages. Supported with an inspirational props pack to build the story and create a sense of theatre in-store, we delivered our window design concept into 53 stores across 5 European countries.
The Low Impact Laundry concept takes influence from the raw, industrial environment of the denim production process.
Exposed brickwork, weathered metal cladding, vintage laundry baskets and clipboards combine with graphic messaging to aid storytelling.