Snugpak
OutDoor Show
Brief
Design an exhibition stand which builds brand awareness and encourages new customers to engage with the brand and product collection. Showcase our core products in action via an interactive visual experience. The stand should be modern and relevant to the outdoors.
What we did
Exhibition Design
Stand Build
Event Management
Idea
By incorporating simple and open architectural frames to segment the ranges, we made the categories direct, relevant and easy for the sales team & visitors to navigate.
The feature large scale iconic shell logo gave Snugpak a new & confident voice, elevating the brand positioning to reflect the quality & technical detail of the products.
Our finishes palette combined contrasting natural materials, industrial mesh & raw timbers to add personality and warmth, bringing the brand to life in it’s first outing at the OutDoor Show, Friedrichshafen.
