Polar M600
Product Launch Campaign
Brief
Create a product launch campaign for Polar’s newest watch, the M600.
What we did
Campaign Strategy
Campaign Guidelines
Photography
Art-Direction
TV Campaign
Idea
To celebrate the launch of Polar’s newest smart sports watch, the M600, we were tasked with creating a multichannel launch campaign.
The watch, which is powered by Android Wear, allows users to live their lives connected, whilst also tracking their activity & sporting performance.
The #NowYouCan hashtag derived as a message to succinctly explain the multiple benefits of the M600.
Our new photography (product & lifestyle) captures a range of sports & activities to further showcase the flexibility and potential of the watch. We ran this new photography across all print campaigns and introduced aspirational copy lines relating to the product’s various features & benefits.
We created an unorthodox TV & online ad campaign to communicate the M600’s features & benefits in a memorable and humorous way; further elevating Polar’s marketing communications above the category.
