Nike
London Unmatched.
Brief
Launch the new Nike Court Wimbledon campaign, London Unmatched, across four London retail sites, building on the campaign assets to deliver compelling brand story telling.
What We Did
Retail Campaign
In-Store Design
Production
Installation
Idea
The design concept takes influence from materials and finishes synonymous to the competition. The famous gold trophy is referenced through subtle touches, captured in the court floor vinyls connecting the plinths to the key mannequin looks and campaign messaging.
Our open court plinth frames layer the gold Nike Court logo with a stylised net / racket string gridded backdrop, display edges were then tipped with green textured turf to create an authentic Wimbledon retail experience.
To celebrate Roger Federer’s iconic status, we produced a feature table of bespoke white tennis balls layered between acrylic to highlight the RF collection, almost as cool as the man himself!
Not forgetting the smaller details, we then created a range of product highlighters/shoe risers which carried the concept themes across the propping areas on table tops and key sightline zones.
We’ve launched the new retail concept across various London stores with the flagship at Nike Town.
Smaller take-downs of the concept feature across more of Nike’s London estate including King’s Road & Wigmore Sports.
Advantage, Nike!
