England Kit Launch
To create a launch zone at Nike Town London for England’s latest football kit.
What We Did
We created a striking central shirt display, incorporating large scale shields to encase the England football shirts, with etched acrylic faces to highlight key product features and benefits.
A dual-material floor has been installed to signify the on-field shirt vs its off-field counterpart.
A range of bespoke props and customised flags, contained within a locker-room influenced interior, aids product storytelling, whilst a combination of sport & lifestyle graphics help to navigate the range.