Red Diamond Lee Cooper
Bread & Butter
Brief
To design an exhibition stand that created a real brand buzz and which highlighted Lee Cooper’s proud London roots.
What we did
Exhibition Design
Stand Build
Manufacture & Installation
Event Management
Idea
We designed The Red Diamond Pub concept & built Lee Cooper their very own East-End boozer!
The original re-claimed bar & back fixture established the perfect welcome point, which we stocked with pub snacks – crisps, nuts and pork scratchings!
A raised stage area was created for live music, open mic & comedy events. With real ale on tap & bottled London Pride, pub games and authentic cast iron tables & chairs for informal meetings over a pint, it was early doors for the whole show!
Pre-show marketing included designing invitation beer token vouchers, & exclusive tickets to feature live acts. The Lounge area segmented the overall space, creating a calmer environment for product presentation & key meetings with clients.
