Lee Cooper | Underground
Bread & Butter
Design and build an exhibition stand to showcase Lee Cooper as an unmistakably British brand, referencing iconic London landmarks and sights.
What we did
We referenced iconic London themes such as the Underground, Zebra Crossings, Pelican Beacons and even pigeons that twitched their heads, adding movement and intrigue to the exhibition stand.
Artificial grass and park benches created informal meeting zones, whilst a curved back wall synonymous to those found on the London Underground formed an area to merchandise the brand’s showcase ranges.
Oyster Cards were the inspiration for product labels, and the ‘Denim Line’, influenced by Underground signage, directed visitors to their desired denim range.