Design and create the online retailer’s first stand-alone retail environment and maximize brand exposure through imaginative point of sale, visual merchandising, staff uniforms and other branding communications.
What we did
Manufacture & Installation
Point of Sale
We created a unique & flexible merchandising and wall display system with eye-catching graphics that reflected the multiple brands on offer. The flagship store in the Bullring, Birmingham quickly became the no. 1 footwear retailer in the centre after only a few weeks of opening.
Incorporating touch screen terminals throughout the retail design concept allowed staff to educate customers the benefits of buying online. The result included higher sales generated in-store and more customers buying online from home.
Not only is our retail design concept for Cloggs’ flagship store a commercial success, it was also recognised by the footwear community in the best way possible, scooping the Best New Store award at the Draper Footwear Awards.