#KnowYourNumbers
Social Campaign
Brief
To further raise awareness of Auto Trader’s new online tool ‘Search by your Monthly Budget’ we drafted in the UK’s most popular mathematician, Rachel Riley, to help customers solve tricky car-buying conundrums.
What We Did
Scripting
Filming
Production
The Idea
The series of films showcase a different scenario whereby a customer tweets Rachel asking for help in making sense of their numbers.
Rachel helps confused customers make sense of a range of topics, from having triplets to conquering a mid-life crisis!
The tone of the films is light and funny as we want to appeal to a different audience that may not have considered using Auto Trader in the past.
Each film concludes with Rachel making sense of the numbers and explaining what type of car the customer could buy with their monthly budget.
As well as directing over 100,000 new customers to the brand’s website, the campaign also won ‘Video Content Campaign of the Year’ at the UK Content Awards!
