#AutoTraderGoals
FIFA World Cup Hijack
Brief
Ensure Auto Trader trends on social media during the FIFA World Cup.
What We Did
Campaign Strategy
Asset Creation
Graphic Design
Animation
Film
Idea
With a limited media spend budget and with Auto Trader not being an official sponsor, we had to think of a simple idea which was easy for customers/fans to engage with.
The idea was simple – every time England scored a goal, if you tweeted #AutoTraderGoals, you’d be in with a chance of winning a brand new car. It literally was that simple! (No one expected England to do so well; the campaign rocketed!)
This disruptive social media campaign went on to win awards, including ‘Most Effective Social Campaign’ at the Effective Mobile Marketing Awards and ‘Best Use of Paid Social’ at the UK Social Media Communications Awards.
