“It’s That Easy”
TV Campaign
Challenge
Create an Auto Trader TV Campaign to challenge the perception of the business from a ‘petrol head’ brand, to a brand for all whilst introducing the brand’s new way to search for your next car.
Idea
The new Auto Trader TV campaign, which aired on TV & in Cinema, centres around real life moments that trigger the need for your next car purchase.
Whether it’s for a new found hobby, or more space for Charles & Bobby, Auto Trader have the perfect car for you and a new, easy way to search for that car – by your monthly budget.
The 30 second TV spot was supported by a longer cut for Cinema & online usage, with shorter versions featuring across social.
To view more of our perception-changing work for Auto Trader, click here.
