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Mynterests 03.

Mynterests PrettyLittleThing Drone Campaign
29.7.2020

Fashion's First Drone Campaign, Potless PotNoodles & Morrisons' Nutmeg Standalone Store

Here is our latest dose of Mynterests – a collection of new and interesting campaigns, product launches and creative news in the world of design, branding and advertising from the past few weeks…

PrettyLittleThing’s Drone Campaign

Australian based content creation and influencer marketing agency, Komodo, conceptualised and produced the world’s first global fashion campaign shot entirely on drone for PrettyLittleThing.

The agency created a concept of shooting the new campaign entirely on drones, in order to ensure social distancing rules are adhered to during COVID-19.

The models are some of Australia’s most popular diverse influencers; Samantha Rayner, Vakoo, Kaela Tavares, Bruna Lapinskas, Ashleigh Menin and Ariella Nyssa as PrettyLittleThing embrace all shapes, sizes and ethnicities and wanted a diverse range of models for their EveryBODYinPLT campaign.

Morrisons strides ahead with Nutmeg

Supermarket giant Morrisons opened its doors to a brand new concept standalone store selling its own-brand Nutmeg range in Bolsover, Derbyshire in an attempt to use lockdown to drive the sale of its homeware products as part of its Nutmeg label.

Spanning 5400sq ft offers shoppers a wider Nutmeg range than what is normally available in its supermarkets, with items featuring womens wear, childrens wear, babywear, school uniforms and men’s essentials as well as a homeware collection.

The brand also recently launched a standalone website for Nutmeg aiming to make it more easily available to all customers as people continue to stay home amid the Coronavirus pandemic.

The new website allows customers to buy from Nutmeg’s range and offers a next day delivery option, while click-and-collect service will be available in all stores in the near future.

Pot Noodle’s Lost The Pot!

Pot Noodle has ditched its key feature and is going potless for the first time in its 40-year history in a bid to make the snacks more environmentally-friendly.

The firm is not completely getting rid of the pots just yet – but selling them side by side for now to gauge if fans like the new cheaper option which are available in three flavours; Roast Chicken, Curry and Sweet Chilli.

“You may think we have lost the plot with the launch of our latest pot-less format”, says Lena Portchmouth, marketing manager at Pot Noodle.

But the new creation markets at a lower price point, ditches the plastic in a greener approach and still provides that quick fix in the same delicious way!

 

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Read our previous Mynterests article here.

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