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Mynterests 06.

Creative News - Selfridges re-invents retail
16.9.2020

Creative News - Selfridges, Alicia Keys and Instagram

Here is our latest dose of Mynterests – a collection of creative news, insights, interesting campaigns & product launches in the world of design, branding and advertising from the past few weeks…

Selfridges looks to ‘reinvest retail’

Selfridges’ new ‘Project Earth’ initiative will see the company work with its suppliers and brands to boost the sustainability credentials of its products by launching a range of in-store repair, recycle and reuse initiatives.

The retailer has said that by 2025 it will only stock products that adhere to sustainable sourcing material requirements for plastic, cocoa, cotton, palm oil, wood and paper, leather, meat, feathers and forest-derived fibres. They intend to become a net zero emissions business by 2050 and achieve a preliminary 2030 target of reducing its greenhouse gas emissions by 64 per cent against a 2018-2019 baseline.

Alicia Keys partners with e.l.f. Beauty

Alicia Keys is partnering with e.l.f. beauty to bring a ‘ground-breaking’ lifestyle brand to the masses, the brand announced.

The new line which aims to ‘bring new meaning to beauty by honouring ritual in our daily life and practicing intention in every action’ is set to launch in 2021.

On the face of it, the range appears to be skincare-focused as the singer has largely gone makeup free for over four years, and will include a range of ‘skin-loving, dermatologist-developed, cruelty-free products’ with an ‘inclusive point of view.’

It’s understood that the new line will be a ‘culmination of Keys’ personal skincare journey and her passion for bringing light into the world.’

Instagram Rivals TikTok with ‘Reels’ Feature

Similar to TikTok, Reels lets people create short-form videos set to music that can be shared with fellow users and discovered while browsing the app.

The new feature allows people to record videos up to 15 seconds long and add music as well as an array of filters and effects. For creators looking to use Instagram Reels as a new way to build a following, the platform has revamped its Explore page to create a specific landing spot for Reels at the top of the screen that people can vertically scroll through — similar to TikTok’s “For You Page.”

“It’s our hope that with this format we have a new chapter of entertainment on Instagram” – Robby Stein, Instagram’s product director says.

It’s the newest opportunity for Instagram to bring in users, increase the amount of time people spend in the app every day, and establish itself as a video entertainment platform.

 

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See our previous Mynterests article here.

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