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Mynterests 02.

13.7.2020

Dacia's Lockdown Ad, Facebook Gets Strict, Chip Happens and Nike & Converse's Joint Pride

Here is our latest dose of ‘Mynterests’ – a collection of new and interesting campaigns, product launches and creative news in the world of design, branding and advertising from the past few weeks…

Dacia’s lockdown budget ad 

Car manufacturer, Dacia, lived up to its motto ‘You Do The Maths’, with its charming and witty lockdown-driven advert.

Produced in a Tel Aviv apartment using three laptops, a turntable, a household drill, wine glasses, a smartphone voiceover, bike lights, and a scaled down Dacia Duster model, the ad is a perfect demonstration of how to communicate a brand’s core proposition in a time where filming, creating and directing has become restricted.

Dacia saw the opportunity to align its ethos of smart and cost-effective engineering by producing an incredibly intelligent piece of communication, resulting in a real stand-out campaign during a time when most TV and Online ads have felt very similar.

Opening in what looks like a teaser for a new action movie or TV series, the camera slowly pans out to reveal the eclectic mix of household ingredients that are choreographed by the producers to create the simple yet effective advert.

Lockdown restrictions have constrained the creative industry in many ways, but this advert is proof that when working within tight limitations, the most inventive of ideas are born!

Watch the advert here.

Facebook ditches the politics

Facebook has announced it’s adding a new feature allowing users to turn off paid-for political and social issue ads in an attempt to combat the spread of misinformation ahead of the 2020 US elections.

The feature will firstly roll out in the United States and will give Facebook and Instagram users the option of blocking paid ads from candidates and political groups. The new move seems to be a compromise to critics who think Facebook should block politicians lying in ads.

Chip Happens..

Ben & Jerry’s have partnered with Netflix and the streaming service’s baking show, Nailed It! to launch a new flavour called Chip Happens.  The show features amateur bakers recreating complicated baked desserts, often with crazy results.

The new chocolate ice cream features crisps, fudge pieces and “salty swirls”…

“Sometimes ‘chip’ happens and everything’s a mess, but we Nailed It! with this chip-filled limited batch,” the brand says on its website.  The new flavour is a limited edition, so grab it whilst you can!

Converse and Nike support Pride 2020

Nike BeTrue and Converse Pride Collection look at LGBTQIA+ representation and interprets perspectives through silhouettes and colour applications by incorporating a 10-colour, all-inclusive Pride flag.

Nike’s collection showcases an array of colourful sneakers including the Nike Air Force 1 which features a heel mark of 10 colours inspired by the More Colour, More Pride flag.

The Converse By You customization platform offers various options allowing the user to design products that reflect inclusivity and are inspired by bisexual, pansexual, non-binary and transgender flags.  “When we expand our understanding of a concept, in this instance Pride, we provide so much more space for everyone else,” says Amber Hikes, Converse’s civil rights activist who concepted the striping in 2017.

Both collections also include apparel celebrating Pride, all of which are available worldwide now.

 

For more Mynteresting news, insights and opinions, follow Mynt’s social channels.

Read our previous Mynterests article here.

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