Sue Ryder Care
We reviewed and redesigned the entire retail interior and graphics package for Sue Ryder Care, following field research at local hospices. The positivity and warmth we experienced during the hospice visits influenced our creative solution. This included ‘smile’ and ‘hug’ devices within the graphic language; a bright and uplifting colour scheme; and clean and natural retail furniture made from lacquered soft wood. Our new retail scheme – inclusive of redesign fees - proved to be more cost effective to roll-out than its predecessor.
