Vibram – Outdoor Retailer
Exhibition & Activation
Create a brand experience for OR, Salt Lake City, to generate excitment around Vibram’s latest sole technology, Arctic Grip.
What we did
Vibram’s stand at OR stole the show winning two awards in the process.
The Arctic Grip sole technology, which Mynt had also created a launch campaign for, took centre stage with its own demonstration bridge. We installed the customised Vibram-branded ice bridge, allowing visitors witness the incredible technology in action.
The exhibition concept is light and welcoming to visitors. Product ranges are categorised; making the sales teams’ lives easy when showing customers around the stand. Meeting rooms are positioned at the rear of the stand for deals and private conversations to take place and are segmented by locally-sourced pallets and Utah-grown plants, which are watered by the melted ice water throughout the show, echoing the brand’s connection to Earth as a leading eco-friendly business.
We wrapped the floor and product shelves in Vibram rubber, and used tension cables to showcase footwear ranges, to help communicate the product detail at every level of visitors’ experience. Touches of Vibram yellow appear throughout the stand; in the product merchandising frames, the suspended pendants and the organic spray-paint on the pallets.
What our Client said:
“It’s a rare, fantastic event when a creative agency who you haven’t previously worked with, digests a brief and delivers brand work as if they’ve worked on the brand for years. Mynt was able to present work that was unanimously and universally approved. It was well thought out, and is being well executed. Mynt is not only helping our brand, they’re making our job easier and helping our business.”