Evolve and develop Umbro’s existing retail system. Introduce more practical retail flexibility and product merchandising opportunities, along with graphic stories. Reduce production and implementation costs. Apply globally.
What we did
Retail Fixture Design
We identified a clear opportunity to increase flexibility within the merchandising system, tell more product stories and inject improved product graphic communication into the retail concept.
New free-standing fixtures, flexible merchandising systems for perimeter wall displays along with simple graphic solutions & propping were introduced to bring one of England’s most cherished football brands to life at retail.