Shoe Gallery – Brand Creation
Identity & Branding
Design an iconic premium brand statement for Abu Dhabi’s largest footwear retailer.
What we did
Point of Sale
The new branding is sophisticated, minimal and luxurious.
Bold, iconic ‘S’ & ‘G’ characters form the logo identity, which has become a stamp of luxury across Shoe Gallery’s marketing collateral.
The repeat SG pattern creates an agile brand device, which is used across various marketing channels and consumer touch points, adding an element of quality, whilst strengthening the brand’s recognition.
The new branding has been applied to bags, point of sale, packaging, online, in-store messaging and corporate communications.