Regatta – Showroom Experience
To create a new home for the brand that celebrates the outdoors, from the dog walkers to the adventurers.
What we did
Showroom Interior Design
On arrival, visitors are greeted with a large scale feature ‘R’ taken from the logo, which is extruded to form a 3D physical welcome zone. This warm and welcoming area becomes the backdrop for the brand introduction and key seasonal stories, whilst creating an opening statement for visitors.
Carefully planned and segmented architecture created and established individual meeting and presentation zones with direct access to product ranges, allowing easy interaction for sales teams working within the showroom.
Our attention to detail was reflected in the selection and treatment of materials and finishes.
Routed and carved text & logos revealed raw exposed ply finishes, whilst sandblasted timber introduced an authentic outdoor aesthetic to the footwear wall.
A linear, gloss yellow perimeter band, taken from the logo palette, became a high-level feature, featuring a dry stone wall cladding as a textural element above.
To visually connect the ground floor to the first floor Pro Showroom, we introduced a full height ‘living wall’ feature, linking both spaces & creating a confident and assured brand space.