Regatta – POS & Banner Design
To communicate the new Regatta brand positioning & language at retail through the creation of a range of impactful POS materials to cater for the range of accounts including Premium stores, Traditional Outdoor Stores and Garden Centres.
What we did
POS & Banner Design
Regatta’s new identity & positioning elevates the brand to a higher level and we thought the creative concept and choice of materials should reflect this positioning too. We also wanted to communicate the differences within each retail store category via imagery and graphic style. The brand deserved to own its space within a multi-brand environment and command attention through the strength of the concept. We introduced slick, high-gloss materials within the permanent graphic elements supplemented by magnetic graphic add-ons for ease of update cost effectiveness.