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Regatta - POS & Banner Design

Brief

To communicate the new Regatta brand positioning & language at retail through the creation of a range of impactful POS materials to cater for the range of accounts including Premium stores, Traditional Outdoor Stores and Garden Centres.

What we did

Retail Branding
POS & Banner Design
Merchandising
Window Campaigns

Idea

Regatta’s new identity & positioning elevates the brand to a higher level and we thought the creative concept and choice of materials should reflect this positioning too.  We also wanted to communicate the differences within each retail store category via imagery and graphic style.  The brand deserved to own its space within a multi-brand environment and command attention through the strength of the concept.  We introduced slick, high-gloss materials within the permanent graphic elements supplemented by magnetic graphic add-ons for ease of update cost effectiveness.

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Reach out to Mynt

720 Uppingham Road,
Bushby, Leicester,
LE7 9RN, UK

+44 (0)1664 423 110
info@mynt.co.uk

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