Global Exhibition Design
Design a flexible and scaleable exhibition stand concept for Polar, to flex across various footprints whilst showcasing latest product collections and technologies.
What We Did
Merchandising Unitary Design
The new stand concept is a confident brand statement – using the corporate colours to help segment the range and aid navigation.
The space is open and welcoming with informal meeting spaces filling the exhibition’s floor.
Scandinavian wood finishes are introduced to warm up the exhibition environment.
Demonstration tables were installed to make the selling process as seamless as possible.
The bar featured a timeline to celebrate Polar’s 40th anniversary and upstairs is an area for private meetings.