Brand Position & Campaign
To reposition the world’s leading manufacturer and supplier of mouthguards, OPRO, as a desirable and premium sports brand.
What we did
We wanted OPRO to be recognised as more than just “that mouthguard company”.
Creating the ‘Trust’ campaign allowed us to experiment with a new style of photography, which immediately injected mood and an edginess into the brand. We applied the new look and feel across all touch points from ad campaigns through to packaging, literature, print & social media – to illustrate how the campaign could be brought to life.
Photographer : Filippo Venturi