As part of our new retail concept for Nomad, the challenge was to create a new tone of voice & graphic style to communicate the brand’s unique position as your trusted travel companion.
What we did
Tone of Voice
Our in-store communication vision was to create conversational, aspirational and warm messaging for adventurers. We wanted them to feel relaxed about their upcoming adventure, looked after, inspired, prepared and more importantly, ‘Nomad Ready’.
The new Nomad communication centres around a point of ‘preparation’. No matter where you are travelling in the world, Nomad, the perfect travel companion, is prepared and is coming with you.
Our new graphic communication links Nomad with various destinations – ‘Be Nomad Ready’ reinforces our position of being your trusted travelling companion.
We sourced and added inspirational destination photography and overlaid the ‘Ready’ communications to highlight all the places you can comfortably travel to with Nomad.
We also created a simple colour palette and bespoke iconography to aid navigation, whilst further reinforcing Nomad’s authority & expert knowledge of what you’ll need for all the places you can visit.
The new graphic communication pack is fresh, confident and dynamic; reflective of the adventurous lifestyle of the Nomad customer.