Running Shield Pack
Create a Nike Shield retail campaign takeover on the ground floor at Nike Town in London to promote the new Running Shield Pack.
What We Did
Nike Town London and 6 other stores across the UK played host to the launch of the brand’s latest innovative collection.
Confident, large-scale imagery in the store’s windows introduce the campaign.
The ground floor has been totally taken over by creating an immersive retail environment, including a dynamic lighting experience, mirroring rain & other weather conditions that the Shield range protects you from.
Bespoke footwear tables and podiums have been designed and constructed with 3D rain drops to further tell the story of this range.
Alongside the retail campaign, we also worked with Nike’s European team to create European retail rollout guidelines for in-store communications. This included the creation of new product benefit iconography, product descriptor text and rules for on-going application.
See more of our work for Nike here.