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Create an engaging and inspiring retail environment to promote Nike’s ‘Ready To Rule London’ campaign across Nike Town, London, during Wimbledon.


The store concept combines the Ready To Rule London campaign with fine retail design details, culminating in a precise and elegant store experience.

Gold foil vinyls became a contemporary take on graffiti and promoted the campaign throughout the space.  Polished concrete finishes and turf materials used on product displays were combined with infills of ice-white tennis balls to add a delicate touch of confidence.

A striking lighting system was installed to further elevate the contemporary feel of the space and to also differentiate the Wimbledon range within Nike Town, London, creating its own identifiable zone within the store.

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