Global Apparel
Icon Design & Comms
Brief
To create a suite of new global icons and in-store communications promoting Nike’s Running Shield Pack range.
Idea
The Nike Shield Running Pack range is designed to defy the elements, allowing users to train outdoors no matter the weather.
To communicate the range’s various product benefits and features, Mynt designed a suite of iconography as well as writing in-store communications with guidelines for global rollout.
We designed multiple versions of each icon, exploring various ways to communicate the specific benefits in a clear and efficient way.
The finished icons are clean, simple and scaleable. Whilst clearly communicating their benefit, they can be used on large in-store graphics, as part of a digital animation, all the way down to tiny details on product labels & tags.
The supporting copy provides a deeper level of product description and understanding, further educating customers into the intricate benefits and possibilities of Nike’s Shield Running Pack range.
To view more of our work with Nike, click here.
