Lee Cooper | Fit Guide
Fit Guide Branding
Art direct a photo-shoot and design a fit guide for the launch of Lee Cooper’s new denim jeans range
What we did
As the brand was born in the East End of London, we wanted to inject Lee Cooper’s heritage into the project’s design and execution. We designed an urban background using East End buildings to enhance and showcase the new range of jean fits. Strong use of the corporate red colour brings the eye-catching product collection to life. We sourced a male & female models, shot them in all of Lee Cooper’s jean fits and applied the graphics to the swing tickets and shelf edge strips to punctuate the different jeans type.