Having worked with Lee Cooper so successfully at international trade shows, we were tasked with not only designing their retail stores, but to ensure for global consistency.
What we did
Global Retail Guidelines
To ensure the brand’s look & feel remained consistent at retail across all territories, we designed and developed the ‘Brick Lane’ interactive technical retail guidelines. The portal allowed franchisees across all over the world the opportunity to log on and download a full retail specifications pack, detailing sizes, materials, finishes of all retail components. Once they had downloaded the guidelines and specified the most appropriate elements for their store, the user could then bring the pack to their local contractor for manufacture and installation.