Lee Cooper | Workers of Distinction
Bread & Butter
Brief
Design a new exhibition stand to reflect the brand’s rich history and heritage of producing tough and uncompromising workwear.
What we did
Exhibition Design
Stand Build
Manufacture & Installation
Event Management
Idea
Established in 1908 in the east end of London, Lee Cooper is Europe’s oldest denim brand. For the Bread and Butter tradeshow, we created the theme ‘Workers of Distinction’ which allowed us to delve back in time, recreating a heritage-themed exhibition environment, rejuvenating the brand by directly referencing it’s rich heritage, whilst also acknowledging it’s future direction.
Statement furniture pieces and reclaimed fixtures & propping were integral to the communication of the brand’s industrial factory heritage. With the entrance of the exhibition stand catering for hospitality and relaxed meetings within a workshop environment, the second zone of the exhibition created a more boutique, enclosed & exclusive feel to present key new product collections whilst working with our current retail fixture elements.
The exhibition’s exterior design featured a video of a changing room scene, with slightly obscured figures incorporating key marketing messages reflecting the current season’s positioning. This digital projection created movement, whilst delivering an engaging sense of intrigue and discovery.
