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Jones Bootmaker - Branding & Graphics


Re-establish Jones Bootmaker’s heritage values and quality credentials with credible in-store graphics and brand communications.

What we did

Retail Branding
Retail Graphics
Brand Language
Tone of Voice


The brand, which dates back to 1857, has become synonymous with craftsmanship, excellence and a passion for the very best in footwear.
We developed an ‘authority stamp’ bespoke to Jones Bootmaker, which acts as a seal of quality and trust across the in-store brand communications.

Intricate illustrations reinforce the brand’s core values of Craft, Care & Quality, whilst a refined brand language works over updatable photography to inspire existing customers and attract a new audience too.

The new graphic direction was launched at the brand‘s Grand Central store in Birmingham, and is being rolled out across its estate.

Read More

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