Jones Bootmaker – Branding & Graphics
Branding & Graphics
Re-establish Jones Bootmaker’s heritage values and quality credentials with credible in-store graphics and brand communications.
What we did
Tone of Voice
The brand, which dates back to 1857, has become synonymous with craftsmanship, excellence and a passion for the very best in footwear.
We developed an ‘authority stamp’ bespoke to Jones Bootmaker, which acts as a seal of quality and trust across the in-store brand communications.
Intricate illustrations reinforce the brand’s core values of Craft, Care & Quality, whilst a refined brand language works over updatable photography to inspire existing customers and attract a new audience too.
The new graphic direction was launched at the brand‘s Grand Central store in Birmingham, and is being rolled out across its estate.