Interflora – RHS – 90th Anniversary
RHS - 90th Anniversary
Design and build a new exhibition stand for Interflora, which celebrates the brand’s heritage and showcases their expertise in floristry.
“Last year we won Silver, this year we want a prestigious Gold Medal!”
What we did
Manufacture & Installation
In celebration of the RHS Chelsea Flower Show’s centenary year and Interflora’s 90th anniversary, our exhibition stand design showcases floristry expertise over the past nine decades. Taking inspiration from art, fashion and pop culture from the 1920s to the present day, six individual ‘frames’ are decorated with thousands of flowers, creating a seamless passage through the decades and taking visitors on a visual journey through time.
The challenge was to capture the key eras and their associated authentic props whilst establishing a backdrop for the florists’ creations & displays to work within. The installation of the large-scale architectural open frames initially defined the space, which we then linked with a physical fluid ribbon structure to the perimeter. This outer ribbon carried the timeline communication graphics and established a connection with each themed zone. A great collaboration from the Interflora team, combined with our design concept and project management delivered the objective of securing a gold at Chelsea!