House of Dereon
Selfridges Pop-Up
Brief
Launch the brand into the UK by and design a shop-in-shop environment for House of Deréon at Selfridges, which is glitzy, glamorous, and a real showstopper.
What we did
Brand Launch
Retail Concession Design
Manufacture & Installation
Project Management
Idea
Based around a glamorous elevated central catwalk, this range of retail concession sites, which launched the brand into the UK, combined a dynamic mix of contemporary & vintage inspired architectural elements & finishes. Capturing the elegance and sophistication of the House of Deréon collection, our signature pieces included oversized ornate feature frames, a classical standard lamp in floating ‘ghost’ silhouette & a complete white neon chandelier. Our retail design concept was successfully rolled out as shop-in-shop environments exclusively at Selfridges in London, Birmingham and Manchester, creating the new destination for all the single ladies!
