Home at Heatons
Identity & Packaging
Create a new brand identity that builds on existing brand loyalty to establish the Heatons home range as a household name throughout the country.
What we did
Tone of Voice
“Heatons have everything you will need for your home, it’s as simple as that.”
A precise, iconic logo was developed in the first instance to reflect this statement. We introduced a new colour palette, adding flexibility to the logo device, whilst ensuring continuity across all product ranges and subsequent communications.
We carried the new identity across innovative and attractive packaging to enhance and improve product appeal.
The new tone of voice and photographic direction conveys better value and quality at more reasonable prices.
We captured the positioning as a brand manual, to further demonstrate its potential across the marketing mix.