European Trade Shows
To reinvent Gregory’s trade show exhibition experience with a flexible, updatable and fresh exhibition design concept.
What We Did
Inspired from the brand’s logo and adventure spirit, the exhibition’s architecture is made up of angular, dynamic shapes and merchandising systems, giving the environment a distinct, ownable design aesthetic.
Although the space is segmented into different categories, we kept the flow open and spacious, to encourage dwell time and allow visitors to further investigate the rucksack ranges with ease.
Mock terrains are installed to test out the bags, whilst low-level informal seating areas provide the perfect opportunity to share stories and relax.
The merchandising system is designed to be tested, developed & rolled out into retail environments and future trade show spaces.
Materials are a contrast of powder coated metals and warmer wooden finishes punctuated throughout.
The bar area is the perfect place to grab a drink during Happy Hour and celebrate Gregory’s fantastic new exhibition concept!