Gola | 110 years
Bread & Butter
Create a more engaging exterior wall to Gola Classics’ exhibition stand at Bread & Butter.
What we did
Having designed Gola Classics’ exhibition stands for many years at international trade shows, we decided to get more value out of the exterior back wall, by engaging customers to interact with the brand.
Celebrating the brand’s 110 years in business, we put up 110 blank Gola Classic trainers, 4 pots of sharpies, and let visitors do the rest!
The campaign ran across social media using the hashtag #MakeMyGola – sharing the concept with Gola fans around the world!