Fruit of the Loom
European Exhibitions
Brief
Design and build Fruit of the Loom’s latest exhibition stand concept showcasing the brand’s 3-stages of manufacture, whilst highlighting the array of bold colours associated with this iconic brand.
What we did
Exhibition Design
Stand Build
Event Management
Idea
The exhibition’s design takes visitors on a visual journey through the three stages of manufacture that Fruit of the Loom undertake when creating their garments.
Bright colour arrows make up the floor navigation, directing customers through the stand’s story.
Bold 3D letters with side colour hits stand out above the exterior walls, highlighting the brand’s presence within the exhibition hall.
Simple illustrations combined with the brand’s iconic bright colours tell the story of the 3-stage manufacture process across large format graphics throughout the exhibition stand.
