Bread and Butter
Design an exhibition stand to reflect the brand’s rich history & heritage, capture the original links with the British Armed Forces & communicate the brand’s personality.
What we did
Our exhibition design concept centered around creating an officers mess tent that traditionally would feature a long central dining table. Canvas & felt cladding, which referenced vintage tents fabric & army officers uniforms, set the tone & created the backdrop for the contemporary footwear collection.
Re-claimed tilley lamps, sprayed corporate orange, salvaged angle-poise lights, & hand stencilled branding helped to create an authentic brand realisation and unique experience at Bread and Butter, Berlin.