To relaunch ECCO kids and create a fresh & fun brand experience at GDS, reflecting the new brand strategy and positioning for the brand, created by Mynt earlier this year.
What we did
Kids shoes should be fun, playful and with some mischief thrown in!
Our large, soft, white organic feature blob represented ECCO’s liquid Polyurethane (a key material utilised within the make up of ECCO’s footwear to deliver the upmost in comfort), and was ‘clamped’ it high level to stop it escaping!
The seating area underneath became a mini-creche for visitors with translucent colour discs framing the zone. The logo was re-imagined as giant, fun candy beans.
Colourful, fun footwear podiums with feature mini-blobs showcase the latest collections, with additional merchandising inset within the perimeter wall system.
Bar space for hospitality and hidden storage below shelves help staff to work the stand without the space becoming cluttered.
Large printed graphics feature throughout the stand, including our recently photographed brand campaign images for ECCO Kids (shot on location in Copenhagen), to further help with navigation and product segmentation.