To support the launch of ECCO’s Shape range, we were asked to design a striking window display and in-store concept within the brand’s Oxford Street store in London.
What we did
Retail Concession Design
The dodecahedron shape, which features throughout the design concept, is inspired by the chemical structure of a key element found within the ECCO Shape range – polyurethane.
We used this shape to design delicate, skeletal footwear merchandising units used within the window display and the retail interior concept to showcase the product range and compliment the large-scale graphic installations holding campaign imagery.
Hanging fluorescent tubes create a striking window campaign, which lights up the store’s fascia and glows out across Oxford Street. A portrait TV monitor plays ECCO Shape’s campaign film within the window, further promoting the essence & styling of the Shape range.