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Ecco

Brief

Communicate and bring to life ECCO’s latest range of sports footwear via window schemes, in-store communications, retail graphics and point of sale.

What we did

Retail Branding
Window Campaigns
Retail Graphics
In-Store Design
Point of Sale Design

Idea

We designed a ‘sport’ environment within existing ECCO stores, linking the window treatments to the in-store communication and product collection.

Simple but confident use of colour alongside large 3D lettering in the windows instantly introduces the new sport category and product range, enticing the customer inside to discover more.

We referenced the lime green colour found in the product detail as a tool for graphic navigation and on freestanding podiums in the store to highlight ECCO’s new collection.  Establishing a simple navigation and retail branding concept ensures the product is the primary focus.

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Reach out to Mynt

720 Uppingham Road,
Bushby, Leicester,
LE7 9RN, UK

+44 (0)1664 423 110
info@mynt.co.uk

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