Communicate and bring to life ECCO’s latest range of sports footwear via window schemes, in-store communications, retail graphics and point of sale.
What we did
Point of Sale Design
We designed a ‘sport’ environment within existing ECCO stores, linking the window treatments to the in-store communication and product collection.
Simple but confident use of colour alongside large 3D lettering in the windows instantly introduces the new sport category and product range, enticing the customer inside to discover more.
We referenced the lime green colour found in the product detail as a tool for graphic navigation and on freestanding podiums in the store to highlight ECCO’s new collection. Establishing a simple navigation and retail branding concept ensures the product is the primary focus.