Breo – Bread & Butter
Bread & Butter
Design an exhibition stand to communicate the brand to a European audience, highlight its values & key product offers for its first show at Bread & Butter, Berlin.
What we did
Following the success we achieved with Breo at the Spring Fair & Gadget Show, we designed a new exhibition stand that established the brand’s growing confidence within a new environment for a wider European & International audience.
The focus was on the signature elements & 3D language we had created to deliver a cohesive and confident brand message.
Clear & concise product segmentation of the watch & sunglasses range created a natural balance & provided easy navigation for the visitor. The concept was punctuated with large format 3D text to emphasise the brand’s fun and vibrant tone of voice. Illuminated feature logos framed the product wall and contrasted with the brand’s rubber dipped chairs.