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Re-brand and re-design a graphic communications package with an easy-to-shop & inspiring retail interior.  The concept needs to be sympathetic to the Boat House’s environment & surroundings.

What we did

Branding & Identity
Graphic Communications
Retail Branding
Retail Interior Design
Point of Sale


Set in the middle of glorious Hyde Park London, our re-branding design concept captures the location with a simple graphic interpretation of inner city parkland & lake, whilst delivering warmth & personality.

Navigation has become clear & concise, in contrast to the disparate product range with new fixtures & furniture bringing order to a previously chaotic environment.

The shopping experience was managed through an ordered layout and considered merchandising system.  The retail interior concept now features bespoke stylized rowing oars as a framework for retail bays, combined with large-scale graphic merchandising trees to bring the park’s iconic location indoors in a contemporary & unique way.  The inclusion of natural timber finishes & feature rope detailing to the retail space added to a new cohesive brand statement.

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