Branding | Retail Interior
Re-brand and re-design a graphic communications package with an easy-to-shop & inspiring retail interior. The concept needs to be sympathetic to the Boat House’s environment & surroundings.
What we did
Branding & Identity
Retail Interior Design
Point of Sale
Set in the middle of glorious Hyde Park London, our re-branding design concept captures the location with a simple graphic interpretation of inner city parkland & lake, whilst delivering warmth & personality.
Navigation has become clear & concise, in contrast to the disparate product range with new fixtures & furniture bringing order to a previously chaotic environment.
The shopping experience was managed through an ordered layout and considered merchandising system. The retail interior concept now features bespoke stylized rowing oars as a framework for retail bays, combined with large-scale graphic merchandising trees to bring the park’s iconic location indoors in a contemporary & unique way. The inclusion of natural timber finishes & feature rope detailing to the retail space added to a new cohesive brand statement.