To design and install a shop-in-shop retail concession within Selfridges for Noisy May, Vero Moda and Y.A.S, which are grouped together but each own a distinctly different look and feel.
What we did
Retail Concession Design
Retail Pop Up Design
Manufacture & Installation
We designed three retail boutiques linked by common architecture and framework. Personalised with relevant materials, finishes and brand imagery to give each brand it’s own unique retail identity and space.
The concession’s design allows for ease of navigation and ensures the three Bestseller brands become a focal point within the department store.