This website is best viewed in portrait mode.

Auto Trader

Brief

As part of our overall role to change the perception of Auto Trader, the first task has been to devise a campaign encouraging people to sell their car via the brand’s website / app, whilst introducing more emotion into the communications.

What We Did

Campaign Creative
Advertising Direction
Graphic Design
Copywriting

Idea

Centred around offering free listings for cars valued at £1,000 or less, the campaign features across a number of OOH channels, with radio spots also promoting the offer.

This initial wave of creative executions subtly highlights the emotional attachment between people and their cars, whilst encouraging customers to save money by selling their car with the UK’s most trusted car site, Auto Trader – rather than getting any old price!

Read More

Related Projects

Reach out to Mynt

720 Uppingham Road,
Bushby, Leicester,
LE7 9RN, UK

+44 (0)1664 423 110
info@mynt.co.uk

Mynterest

Sign up for our Newsletter for the latest happening at Mynt.