“It’s Not Any Car”
As part of our overall role to change the perception of Auto Trader, the first task has been to devise a campaign encouraging people to sell their car via the brand’s website / app, whilst introducing more emotion into the communications.
What We Did
Centred around offering free listings for cars valued at £1,000 or less, the campaign features across a number of OOH channels, with radio spots also promoting the offer.
This initial wave of creative executions subtly highlights the emotional attachment between people and their cars, whilst encouraging customers to save money by selling their car with the UK’s most trusted car site, Auto Trader – rather than getting any old price!