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Auto Trader

Challenge

Create an Auto Trader TV Campaign to challenge the perception of the business from a ‘petrol head’ brand, to a brand for all whilst introducing the brand’s new way to search for your next car.

Idea

The new Auto Trader TV campaign, which aired on TV & in Cinema, centres around real life moments that trigger the need for your next car purchase.

Whether it’s for a new found hobby, or more space for Charles & Bobby, Auto Trader have the perfect car for you and a new, easy way to search for that car – by your monthly budget.

The 30 second TV spot was supported by a longer cut for Cinema & online usage, with shorter versions featuring across social.

To view more of our perception-changing work for Auto Trader, click here.

Read More

It's That Easy

It's That Easy - The Making Of

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720 Uppingham Road,
Bushby, Leicester,
LE7 9RN, UK

+44 (0)1664 423 110
info@mynt.co.uk

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