Amway | London Retail
Flagship Store & Training Centre
Design Amway’s first UK flagship retail experience and training centre. Apply the brand’s philosophy across all areas of the interior design, point of sale and interior graphics.
What we did
Point of Sale
The store on Southampton Row features multiple product categories including hair care, health & beauty, cosmetics and home ware.
As a US brand, it was important to maintain loyal to Amway’s core brand values, whilst still managing to seduce the British customer profile through a unique retail interior design.
The site encompasses 4,000 square feet of retail space on the ground floor, with the same square footage made up of training and meeting facilities on the first floor.