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mi adidas

Brief

Generate retail concession ideas to help translate the mi adidas online customisation process in store, via a range of retail pop up and POS units, to reconnect with customers’ personal interaction by displaying live swatches and product finishes.

What we did

Concept Generation
Retail Concessions
Pop Up Installation

Idea

Reflecting the Originals brand heritage and links with street fashion and music, we took inspiration from DJ and club culture by designing a mixing desk with overlaid swatch panels for customers to align in a chosen materials pallet.  Digital browsing allowed for confirmation of customers’ unique product customisation choices.  We designed a variety of retail concessions and in-store units which could work in isolation or grouped together – depending on the store size and amount of customer traffic.

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