Bread & Butter
Create a new event experience for adidas Originals, expressing the personality and attitude of the brand through the architecture of the booth and the creation of original and bespoke furniture & fixtures.
What We Did
We designed a 520 sqm shoebox, lining the 6-metre walls with a technical white mesh allowing subtle shadows and silhouettes to wash through, offering glimpses of the activity & buzz of the exhibition’s interior.
Wrapping the entrance with the iconic 3 giant-scale blue zigzag stripes brought the brand experience to life immediately, whilst the trefoil illuminated the main exterior wall and became a focal point within the exhibition hall.
We created an ordered but flexible merchandising framework using layered, simple steel sections for product highlights. Contrast is introduced through the simple white painted walls + authentic furniture pieces where the brands hero collections were presented.
The whole interior becomes a tactile experience, allowing the visitors to navigate to each product category with ease.
The statement area, showcasing the brand’s latest collaborations and exclusive range, takes inspiration from a boutique aesthetic, with a moody edge. Background music and fluorescent light highlights introduce the main range within the calm & tactile environment.