Nike HyperAdapt 1.0 Launch
Self-lacing trainers, immersive VR experiences, a Q&A 1:1 with the infamous Tinker Hatfield, a catwalk, infinity mirrors and lots of dynamic lighting. This has to be one of the coolest & most engaging retail experience projects that we’ve worked on!
Congratulations to all involved in this wonderfully collaborative & visionary concept. We’re delighted to have been part of the team to deliver this amazing retail experience.
The experience starts by being greeted at the door, where customers sign-in with a member of staff. From here, they are brought up to the HyperAdapt launch zone via elevator. Upon arriving to the launch area, customers are immersed in a virtual reality video taking them inside the office of sneaker guru, Tinker Hatfield, where he explains the design & inspiration behind the the HyperAdapt 1.0. After the video, customers will have the chance to try on their own pair, walk down the catwalk to the infinity mirrors and pose for 360-degree photos, which can be shared to their social media channels.
Step into the future with Nike’s HyperAdapt 1.0.
See more of our retail design & implementation work for Nike here.
Images © Nike.