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Auto Trader OOH Campaign

Our first (of many) campaigns for Auto Trader has hit the streets of the UK.

Centred around offering free listings for cars valued at £1,000 or less, the campaign features across a number of OOH channels, with radio spots also promoting the offer.

This initial wave of creative executions highlight the emotional attachment between people and their cars, whilst encouraging customers to save money by selling their car with the UK’s most trusted car site, Auto Trader.

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